{"id":12212,"date":"2022-02-26T21:44:27","date_gmt":"2022-02-26T21:44:27","guid":{"rendered":"http:\/\/gilsonfernandes.com\/2022\/?p=12212"},"modified":"2022-02-26T21:44:30","modified_gmt":"2022-02-26T21:44:30","slug":"artigo-patrimonio-mundial-para-que-uma-analise-da-comunicacao-governamental-de-ouro-preto","status":"publish","type":"post","link":"https:\/\/gilsonfernandes.com\/2022\/artigo-patrimonio-mundial-para-que-uma-analise-da-comunicacao-governamental-de-ouro-preto\/","title":{"rendered":"ARTIGO \u2013 PATRIM\u00d4NIO MUNDIAL PARA QU\u00ca? Uma an\u00e1lise da comunica\u00e7\u00e3o governamental de Ouro Preto"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Este artigo prop\u00f5e uma an\u00e1lise sobre as a\u00e7\u00f5es de comunica\u00e7\u00e3o governamental na esfera p\u00fablica municipal de Ouro Preto, objetivando construir uma narrativa a respeito da utiliza\u00e7\u00e3o do t\u00edtulo de Patrim\u00f4nio Mundial. Ouro Preto foi a primeira cidade do Brasil a receb\u00ea-lo pela UNESCO, em 1980. Percebe-se que tal t\u00edtulo tem sido referenciado pela m\u00eddia principalmente quando esse patrim\u00f4nio encontra-se em perigo. No entanto, h\u00e1 espa\u00e7o para muitas outras a\u00e7\u00f5es comunicativas para enaltec\u00ea-lo e us\u00e1-lo a favor do turismo cultural, uma vez que, entre 5.570 munic\u00edpios, apenas 15 o possuem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O artigo utiliza a metodologia do Estudo de Caso (YIN, 2001) e \u00e9 constru\u00eddo \u00e0 luz da bibliografia sobre o tema e das experi\u00eancias pr\u00e1ticas de outras cidades. Visualiza-se, ao final, uma perspectiva futura a respeito de novas a\u00e7\u00f5es para a administra\u00e7\u00e3o municipal, em especial da Assessoria de Comunica\u00e7\u00e3o da Prefeitura, voltadas \u00e0 valoriza\u00e7\u00e3o do t\u00edtulo conquistado pela cidade h\u00e1 quase quatro d\u00e9cadas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a rel=\"noreferrer noopener\" href=\"https:\/\/gilsonfernandes.com\/artigos\/2019-conec-patrimonio-mundial-para-que-uma-analise-da-comunicacao-governamental-de-ouro-preto.pdf\" target=\"_blank\">F<\/a><a rel=\"noreferrer noopener\" href=\"https:\/\/gilsonfernandes.com\/artigos\/2019-conec-patrimonio-mundial-para-que-uma-analise-da-comunicacao-governamental-de-ouro-preto.pdf\" target=\"_blank\">a<\/a><a rel=\"noreferrer noopener\" href=\"https:\/\/gilsonfernandes.com\/artigos\/2019-conec-patrimonio-mundial-para-que-uma-analise-da-comunicacao-governamental-de-ouro-preto.pdf\" target=\"_blank\">\u00e7<\/a><a rel=\"noreferrer noopener\" href=\"https:\/\/gilsonfernandes.com\/artigos\/2019-conec-patrimonio-mundial-para-que-uma-analise-da-comunicacao-governamental-de-ouro-preto.pdf\" target=\"_blank\">a<\/a><a rel=\"noreferrer noopener\" href=\"https:\/\/gilsonfernandes.com\/artigos\/2019-conec-patrimonio-mundial-para-que-uma-analise-da-comunicacao-governamental-de-ouro-preto.pdf\" target=\"_blank\"> o download do artigo em PDF clicando aqui.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Refer\u00eancia bibliogr\u00e1fica:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">FERNANDES, Gilson. COELHO, N\u00edzea. PRATA, Nair. PATRIM\u00d4NIO MUNDIAL PARA QU\u00ca? Uma an\u00e1lise da comunica\u00e7\u00e3o governamental de Ouro Preto. Congresso Nacional de Estudos Comunicacionais da PUC Minas em Po\u00e7os de Caldas, 28 e 29 de outubro de 2019.. Dispon\u00edvel em: https:\/\/gilsonfernandes.com\/artigos\/2019-conec-patrimonio-mundial-para-que-uma-analise-da-comunicacao-governamental-de-ouro-preto.pdf. Acesso em: 26 fev. 2022<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este artigo prop\u00f5e uma an\u00e1lise sobre as a\u00e7\u00f5es de comunica\u00e7\u00e3o&hellip;<\/p>\n<p> <a class=\"more-link\" href=\"https:\/\/gilsonfernandes.com\/2022\/artigo-patrimonio-mundial-para-que-uma-analise-da-comunicacao-governamental-de-ouro-preto\/\">Leia mais<\/a><\/p>\n","protected":false},"author":1,"featured_media":12213,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,36,41,43],"tags":[],"class_list":["post-12212","post","type-post","status-publish","format-standard","has-post-thumbnail","category-comunicacao-governamental","category-marketing-politico","category-ouro-preto","category-patrimonio-mundial"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ARTIGO \u2013 PATRIM\u00d4NIO MUNDIAL PARA QU\u00ca? Uma an\u00e1lise da comunica\u00e7\u00e3o governamental de Ouro Preto - Gilson Fernandes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gilsonfernandes.com\/2022\/artigo-patrimonio-mundial-para-que-uma-analise-da-comunicacao-governamental-de-ouro-preto\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ARTIGO \u2013 PATRIM\u00d4NIO MUNDIAL PARA QU\u00ca? 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