{"id":12203,"date":"2022-02-02T12:29:55","date_gmt":"2022-02-02T12:29:55","guid":{"rendered":"http:\/\/gilsonfernandes.com\/2022\/?p=12203"},"modified":"2022-02-02T12:29:59","modified_gmt":"2022-02-02T12:29:59","slug":"dissertacao-marketing-politico-no-whatsapp-mineracao-de-small-data-nas-eleicoes-municipais-de-ouro-preto","status":"publish","type":"post","link":"https:\/\/gilsonfernandes.com\/2022\/dissertacao-marketing-politico-no-whatsapp-mineracao-de-small-data-nas-eleicoes-municipais-de-ouro-preto\/","title":{"rendered":"Disserta\u00e7\u00e3o – Marketing pol\u00edtico no WhatsApp: minera\u00e7\u00e3o de small data nas elei\u00e7\u00f5es municipais de Ouro Preto"},"content":{"rendered":"\n

Em 2020, o isolamento social, decorrente da pandemia causada pela doen\u00e7a Covid-19, impediu a realiza\u00e7\u00e3o de com\u00edcios e conven\u00e7\u00f5es presenciais, seguindo as recomenda\u00e7\u00f5es sanit\u00e1rias dos \u00f3rg\u00e3os de sa\u00fade para evitar a propaga\u00e7\u00e3o do coronav\u00edrus. Nessa perspectiva, os candidatos necessitaram utilizar as m\u00eddias sociais digitais para divulgar suas propostas e angariar apoiadores, sendo o WhatsApp o principal aplicativo de mensagem com os eleitores. Dessa forma, esta disserta\u00e7\u00e3o tem como objetivo analisar a utiliza\u00e7\u00e3o do WhatsApp pelos candidatos ao cargo de Prefeito nas elei\u00e7\u00f5es municipais de Ouro Preto, em Minas Gerais, realizadas em 2020. Para isso, desenvolveu-se um m\u00e9todo de coleta dos dados dos grupos de WhatsApp a partir de Garimella e Tyson (2018), Resende et al. (2019) e Melo et al. (2019). Foram selecionados oito grupos de WhatsApp que t\u00eam como tema central a discuss\u00e3o sobre a melhoria da qualidade de vida dos moradores de Ouro Preto. Todo conte\u00fado produzido pelos participantes dos grupos entre os dias 4 de abril de 2020 a 22 de novembro de 2020 foi extra\u00eddo e analisado. O presente estudo \u00e9 um dos primeiros a utilizar small data do WhatsApp na an\u00e1lise de campanha eleitoral.<\/p>\n\n\n\n

Acesse o reposit\u00f3rio da Universidade Federal de Ouro Preto (UFOP) para download.<\/a><\/p>\n\n\n\n

Refer\u00eancia bibliogr\u00e1fica:<\/strong><\/p>\n\n\n\n

MARTINS, Gilson Fernandes Antunes. Marketing pol\u00edtico no WhatsApp: minera\u00e7\u00e3o de small data nas elei\u00e7\u00f5es municipais de Ouro Preto. 2021. 187 f. Disserta\u00e7\u00e3o (Mestrado em Comunica\u00e7\u00e3o) \u2013 Instituto de Ci\u00eancias Sociais e Aplicadas, Universidade Federal de Ouro Preto, Mariana, 2021.<\/p>\n","protected":false},"excerpt":{"rendered":"

Em 2020, o isolamento social, decorrente da pandemia causada pela…<\/p>\n

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