{"id":12196,"date":"2022-01-25T12:56:34","date_gmt":"2022-01-25T12:56:34","guid":{"rendered":"http:\/\/gilsonfernandes.com\/2022\/?p=12196"},"modified":"2022-01-28T13:00:14","modified_gmt":"2022-01-28T13:00:14","slug":"artigo-utilizacao-das-midias-sociais-pelas-prefeituras-de-ouro-preto-e-mariana","status":"publish","type":"post","link":"https:\/\/gilsonfernandes.com\/2022\/artigo-utilizacao-das-midias-sociais-pelas-prefeituras-de-ouro-preto-e-mariana\/","title":{"rendered":"ARTIGO &#8211; UTILIZA\u00c7\u00c3O DAS M\u00cdDIAS SOCIAIS PELAS PREFEITURAS DE OURO PRETO E MARIANA"},"content":{"rendered":"\n<p>As cidades hist\u00f3ricas de Ouro Preto e Mariana s\u00e3o distantes entre si cerca 15 quil\u00f4metros e possuem muitas caracter\u00edsticas semelhantes, como a forte influ\u00eancia das mineradoras e o patrim\u00f4nio material em seus casarios hist\u00f3ricos. Em ambas as cidades, tem sido dada grande import\u00e2ncia \u00e0 utiliza\u00e7\u00e3o do Facebook, pelas administra\u00e7\u00f5es municipais, para a comunica\u00e7\u00e3o com os cidad\u00e3os. Assim, o objetivo deste estudo \u00e9 analisar o trabalho realizado, nos perfis do Facebook, pelas assessorias de comunica\u00e7\u00e3o institucional das prefeituras de Ouro Preto e Mariana, utilizando a ferramenta Netvizz. Como metodologia, foi utilizada a Intelig\u00eancia H\u00edbrida (SANTOS, 2018) e a An\u00e1lise de Conte\u00fado (BARDIN, 2016). O estudo tamb\u00e9m foi desenvolvido a partir de pesquisa bibliogr\u00e1fica, que buscou analisar redes sociais, redes digitais e m\u00e9todos digitais de pesquisa, nas perspectivas dos autores Alex Primo (2012), Bernhard Rieder (2017), Esther Weltevrede (2016) e Raquel Recuero (2009).<\/p>\n\n\n\n<p><a href=\"https:\/\/gilsonfernandes.com\/artigos\/2019-conec-utilizacao-das-midias-sociais-pelas-prefeituras-de-ouro-preto-e-mariana.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Fa\u00e7a o download do artigo em PDF clicando aqui.<\/a><\/p>\n\n\n\n<p>Refer\u00eancia bibliogr\u00e1fica:<\/p>\n\n\n\n<p>FERNANDES, Gilson. PRATA, Nair. Utiliza\u00e7\u00e3o das m\u00eddias sociais pelas Prefeituras de Ouro Preto e Mariana.  4\u00ba CONEC: Congresso Nacional de Estudos Comunicacionais da PUC Minas em Po\u00e7os de Caldas, 28 e 29 de outubro de 2019. Dispon\u00edvel em: https:\/\/gilsonfernandes.com\/artigos\/2019-conec-utilizacao-das-midias-sociais-pelas-prefeituras-de-ouro-preto-e-mariana.pdf. Acesso em: 25 jan. 2022<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As cidades hist\u00f3ricas de Ouro Preto e Mariana s\u00e3o distantes&hellip;<\/p>\n<p> <a class=\"more-link\" href=\"https:\/\/gilsonfernandes.com\/2022\/artigo-utilizacao-das-midias-sociais-pelas-prefeituras-de-ouro-preto-e-mariana\/\">Leia mais<\/a><\/p>\n","protected":false},"author":1,"featured_media":12201,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":{"0":"post-12196","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-digital"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ARTIGO - UTILIZA\u00c7\u00c3O DAS M\u00cdDIAS SOCIAIS PELAS PREFEITURAS DE OURO PRETO E MARIANA - Gilson Fernandes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gilsonfernandes.com\/2022\/artigo-utilizacao-das-midias-sociais-pelas-prefeituras-de-ouro-preto-e-mariana\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ARTIGO - UTILIZA\u00c7\u00c3O DAS M\u00cdDIAS SOCIAIS PELAS PREFEITURAS DE OURO PRETO E MARIANA - Gilson Fernandes\" \/>\n<meta property=\"og:description\" content=\"As cidades hist\u00f3ricas de Ouro Preto e Mariana s\u00e3o distantes&hellip; 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